The language we use plays a massive role in how people interact with us. With words, we can build trust, demonstrate expertise, share value, encourage action and much more. With an ever-growing choice of platforms for our businesses to communicate on, finding the right words has never been more important.
While on the face of it, it might seem that words are words, there's actually a big difference between the types of copywriting we provide.
You've got a few seconds to grab a visitor's attention before they're gone. Are you maximising that opportunity? We can help you choose the right words at the right time.
Writing for both SEO and readers' is a skill in itself. Yes, Google says "write for the audience", but you should still ensure that keywords, phrases and synonyms are in your copy.
Content marketing is about providing value to your audience, and your blog is usually the best place for it. We create original content strategies that grow audiences.
We craft landing pages that fulfil visitors' intent, maximising conversion rates and campaign performance. Words and content design are key to getting a good return on ad spend.
With online ads, you're often restricted by how many characters you can use, so getting the words right, is vital. We have extensive experience crafting high-performing ad campaigns.
Email continues to be a great way to connect with people, but get it wrong, and your mailing list will soon dwindle. We create email campaigns that are unobtrusive and maximise value for everyone.
Understanding your customers' thoughts and needs is essential with copywriting; it's about them, after all. We're adept at getting under the skin of a business and quickly getting to grips with what's important to your customers.
Many of our customers work in technology, so writing for tech has become a specialism. We're comfortable with the complex and can turn a complicated offering into a concise marketing message.
It's time to speak.
The Proper Booth came to us wanting to attract more business, specifically luxury weddings and corporate clients. We re-designed their website and, at the same time, optimised it to perform better in organic search. Seeing that their service is fun and interactive, we tried to mimic that on the websites, including several innovative features. Since its launch, they've risen to the top of Google for various high-value terms, including "corporate photo booth".
Road Skills Online provides e-learning-based professional development to lorry drivers and came to us looking to communicate their offering better. We produced all of the website's content and liaised closely with their web designers during the build. We subsequently provided support and assistance with content strategy and blog post creation.
Mini Handball is a new sports concept in Dorset aimed at 7-11-year-olds who came to us for branding and web design. The project included the creation of many bespoke graphics and icons to give the company a unique style. We worked closely with the client to create a unique, playful website while prioritising user experience. We helped choose a suitable online booking system, integrated it into the website, and set up Stripe as the payment gateway.
Yammayap is a Bournemouth-based software developer that wanted to move away from web design to focus on building bespoke business applications. We worked closely with Yammayap to understand how the company operates and the services it offers before writing all of the content for their new website. The copywriting included the core website pages, several technical blog posts and some customers' stories.
myTribe Insurance came to us wanting to generate inbound insurance leads, and we worked closely with them to build a new website and brand. We provided extensive copywriting and SEO services, resulting in traffic and enquiries. The high positions in search engines even led to the site being picked up by several national papers. We continue to work for this client on building more organic traffic, running social media campaigns and improving the website experience.
T2k is an established business telecoms provider based in Dorset who approached us to help with their digital marketing. Alongside their Sales Director, we decided that a new website focusing on VoIP (the latest telephony technology) would be the best way forward. We provided a comprehensive service, including website design and build, copywriting and search engine optimisation. Through ongoing content production and SEO, we've got the site into very high positions in search results, delivering consistent new business leads.
Mr Gantt is a new web-based project management tool, part training, part software headed up by the globally renowned project management trainer and speaker, Chris Croft. The software aims to give people the tools and knowledge they need to deliver successful projects. We were charged with writing all of the content for the website, including ongoing blog posts, social media posts and email newsletters. Once launched, we'll work with Mr Gantt and team on marketing and building a customer base.
