With the cost of advertising online continually increasing and the effectiveness of targeting reducing on platforms like Facebook, organic traffic has never been more valuable. Okay, organic isn't "free" as you need to work for the traffic, but you're not paying per click or thousand impressions!
While we work with businesses of all sizes and descriptions, over the years, we've found ourselves increasingly working in some of the most competitive markets, and we get the results. We know what works and doesn't and can help build traffic quickly. All the methods we use are transferable, so new customers benefit from many years of first-hand experience, testing and research.
While we don’t want to give the game away completely, here are some ways we build organic traffic.
The market you’re in, your products and services and your competition all affect the approach we recommend for building organic traffic.
Content is at the heart of SEO, but it’s not just about blogs and waffle. Identifying the type of content you need is key to success.
We take a no-stone unturned approach to onsite SEO. We must maximise every opportunity to compete.
Slow loading times severely affect user experience, conversion rates and your positions in Google. No snails here - let's get super-quick
Links from other websites aren’t as important as they once were, but they still play a role. We can help you build high-quality links from authority sites.
We track thousands of keywords and positions, and if something changes, we're the first to know and can react.
SEO isn't easy; it often takes a lot of time and money to get good returns, but it's worth it!
Before we get started, we'll review your website and your competitors' and identify low-hanging fruit we can tackle first before moving on to other opportunities.
We're always happy to share our knowledge and work in a consultative role, where we oversee strategy and SEO but aren't the ones doing the work. Perhaps you've got an intern or someone else capable of pressing the buttons - we give them the direction they need.
We work with businesses in several ways, from plain and simple project fees and monthly retainers to profit sharing, commission and joint ventures. We’re confident in our abilities, and if the upfront investment in SEO is a barrier, let’s talk about doing things differently.
It's time we spoke.
The Proper Booth came to us wanting to attract more business, specifically luxury weddings and corporate clients. We re-designed their website and, at the same time, optimised it to perform better in organic search. Seeing that their service is fun and interactive, we tried to mimic that on the websites, including several innovative features. Since its launch, they've risen to the top of Google for various high-value terms, including "corporate photo booth".
Mini Handball is a new sports concept in Dorset aimed at 7-11-year-olds who came to us for branding and web design. The project included the creation of many bespoke graphics and icons to give the company a unique style. We worked closely with the client to create a unique, playful website while prioritising user experience. We helped choose a suitable online booking system, integrated it into the website, and set up Stripe as the payment gateway.
Yammayap is a Bournemouth-based software developer that wanted to move away from web design to focus on building bespoke business applications. We worked closely with Yammayap to understand how the company operates and the services it offers before writing all of the content for their new website. The copywriting included the core website pages, several technical blog posts and some customers' stories.
myTribe Insurance came to us wanting to generate inbound insurance leads, and we worked closely with them to build a new website and brand. We provided extensive copywriting and SEO services, resulting in traffic and enquiries. The high positions in search engines even led to the site being picked up by several national papers. We continue to work for this client on building more organic traffic, running social media campaigns and improving the website experience.
Sandbourne is an established insurance broker that wanted to present a friendly yet professional image, so we created a new website introducing soft lines and a vibrant colour palette. We opted to integrate Typeform, which provides a more interactive form experience and tends to lead to higher submission rates. The site's primary aim was to be user-friendly with clear calls to action.
Road Skills Online provides e-learning-based professional development to lorry drivers and came to us looking to communicate their offering better. We produced all of the website's content and liaised closely with their web designers during the build. We subsequently provided support and assistance with content strategy and blog post creation.
T2k is an established business telecoms provider based in Dorset who approached us to help with their digital marketing. Alongside their Sales Director, we decided that a new website focusing on VoIP (the latest telephony technology) would be the best way forward. We provided a comprehensive service, including website design and build, copywriting and search engine optimisation. Through ongoing content production and SEO, we've got the site into very high positions in search results, delivering consistent new business leads.